Privacy Policy

Privacy Policy for Els Attire 

Effective Date: 02.03.2025 

At Els Attire, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us. It applies to all users, customers, and visitors of our website and services. 

1. Data Controller Information 

The data controller for the personal data collected through our services is: 

Els Attire 
104b Monthermer Road, Roath, CF24 4QY 
Email: elsattireda@gmail.com 
Phone: Insert Phone Number 

If you have any questions or concerns about how your personal data is processed, please contact us using the information above. 

2. Personal Data We Collect 

We may collect the following types of personal data: 

Contact Information: Name, email address, phone number, billing and shipping addresses. 

Payment Information: Credit card details, bank details (processed by a secure third-party payment provider). 

Order Information: Details of the products or services you purchase from us, including the size and specifications of custom clothing and accessories. 

Communication Data: Messages or inquiries sent to us, either through our website, email, or other communication methods. 

Technical Data: Information about your device, browsing activity, IP address, and location when you access our website. 

3. Purposes for Collecting Personal Data 

We collect your personal data for the following purposes: 

Order Processing and Fulfillment: To process and fulfill your orders, including sending you relevant information about your order status, shipping, and delivery. 

Payment and Transaction Processing: To process payments and provide receipts, invoices, and refunds. 

Customer Support: To respond to your inquiries, requests, and provide customer service. 

Marketing: With your consent, we may send you marketing communications about new products, services, or promotions. You can opt-out of these communications at any time. 

Website Analytics and Improvement: To analyse usage patterns on our website, improve its functionality, and provide a better user experience. 

Legal Obligations: To comply with any legal obligations, including record-keeping for tax purposes or other required compliance. 

4. How We Use Your Personal Data 

We will only use your personal data where we have a lawful basis for doing so, such as: 

Performance of a contract: To fulfil orders and provide our services. 

Consent: For marketing and promotional communications (where applicable). 

Legitimate Interests: To improve our website and services, prevent fraud, or communicate with you regarding orders. 

Legal Obligation: Where we need to comply with legal requirements. 

5. Data Retention 

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purpose of satisfying any legal, accounting, or reporting requirements. 

6. Sharing Your Personal Data 

We do not sell or trade your personal data. We may share your personal data with third parties in the following situations: 

Service Providers: We may share your data with third-party service providers (e.g., payment processors, shipping companies) to fulfil orders or provide services. 

Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid legal requests by public authorities. 

7. Your Rights 

Under the UK’s Data Protection Act and the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data: 

Right to Access: You can request a copy of the personal data we hold about you. 

Right to Rectification: You can request that we correct any inaccuracies in your personal data. 

Right to Erasure: You can request that we delete your personal data under certain circumstances. 

Right to Restrict Processing: You can request that we limit how we use your personal data. 

Right to Object: You can object to the processing of your personal data for certain purposes, such as marketing. 

Right to Data Portability: You can request a copy of your personal data in a machine-readable format. 

To exercise any of these rights, please contact us using the information provided above. 

8. Security of Your Personal Data 

We take the security of your personal data seriously. We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. 

9. Cookies and Tracking Technologies 

We use cookies and similar tracking technologies to improve the functionality of our website and to analyse how it is used. You can manage your cookie preferences through your browser settings. 

10. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any updates will be posted on this page, and the effective date will be revised accordingly. 

11. Contact Us 

If you have any questions or concerns about this Privacy Policy or our handling of your personal data, please contact us at: 

Email: elsattrieda@gmail.com 
Phone: 07482434191